AI Insights · Timothy · July 2025
Top Beauty Retail Apps on iOS in Tunisia: Q2 2025 Performance
Explore the performance trends of the top beauty retail apps on iOS in Tunisia during Q2 2025, with insights on downloads and active users from Sensor Tower.
In the second quarter of 2025, the beauty retail app landscape on iOS in Tunisia showcased varied trends across the top five applications. According to data from Sensor Tower, these apps displayed unique patterns in downloads and active user engagement.
BeautyStore from DIGIZONE saw a moderate fluctuation in weekly downloads, starting with 96 in early April and showing a peak of 100 by the end of the month. The downloads remained relatively stable, averaging around 80 to 90 per week through June.
Gratis: Kişisel Bakım & Makyaj experienced a slow start with downloads in the low 20s and 30s, but saw a significant increase reaching 73 by late June. The app maintained a consistent rise in active users, starting at 279 and climbing to 428 by the end of the quarter.
Wanna Nails from Wannaby Inc. showed a noticeable increase in downloads towards the end of May, peaking at 138. Active users also increased, peaking at 74 in early June before a slight decline towards the end of the quarter.
Rossmann exhibited a steady download rate, with numbers fluctuating between 11 and 43 throughout the quarter. Active user engagement remained stable, with a slight peak of 172 in late June.
Think Dirty – Shop Clean maintained a consistent number of active users, hovering around the low 200s. The app's downloads peaked at 63 in mid-April and showed a slight decrease towards the end of the quarter.
For further insights and detailed analytics, visit Sensor Tower. Each app's performance reflects unique user engagement patterns, offering valuable perspectives for stakeholders in the beauty retail industry.
